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WELCOME!
Welcome to the exciting, multilingual global marketplace!
Perhaps you and your company are facing the challenges of this marketplace for the first time. If you've always conducted your operations in English, and are now dealing with a need to communicate in other languages, you are beginning to realize that the issues and details of translation are time-consuming and extensive. And they are distracting you from your core business. You will need to find a partner who can relieve you of these burdens and provide you with the expertise necessary to succeed.
There are countless situations in day-to-day business in which translation is necessary. They range from the simplest case of a foreign driver's license and immigration papers for an overseas executive recruited to your company, to the most complex operating manuals or ingenious advertising slogans that must be targeted at, and culturally adapted to, foreign users.
It is in the best interest of any organization to be able to communicate with its clients in their own language. Business dealings will be accomplished with greater goodwill and effectiveness if communication is enhanced by a very powerful tool: the use of the client's own language. It's not just courtesy, it's also plain business common sense: people prefer to think and make decisions in their first language. Don't force your clients to make decisions in their second language. However fluently your overseas clients seem to understand English, always remember that you're putting them on the defensive by making them think and work in a foreign language. (Have you ever thought of it that way – that in your overseas markets your English documentation is in a foreign language?) And you're opening up opportunities for your competitors to offer the same products, but with documentation in the right language.
Once you have decided to communicate in other languages, finding the right multilingual partner.
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